The Ultimate Sale – Black Friday
Words by Kirsten Jacobs | Images: Supplied
The most anticipated retail event of the year is almost upon us. As always, Black Friday 2023 brings with it much excitement and insane deals. And this year is no different.
Superbalist is back with its annual Black Friday Showdown from 22 – 27 November. You can expect the best brands, best styles, and the best savings for 6 incredible days.
The key to winning any battle is by doing your research. Here’s everything you need to know about this exciting sale, and tips on how to win at Black Friday.
Black Friday traditionally falls on the last Friday in the month of November, which is always the day after the Thanksgiving holiday celebrated in America. The term ‘Black Friday’ was coined by police officers in Philidelphia in the 1960s to describe the massive crowds that would swarm physical stores in order to start their holiday shopping. The term gained popularity over the decades, and turned into the massive retail event we know today when more and more brick-and-mortar stores capitalised on the term by creating Black Friday deals on their offerings.
While Black Friday began with brick-and-mortar stores, the best and easiest way to do your Black Friday shopping in 2023 is online. Shopping Black Friday online is easy because it allows you to avoid the insane crowds and queues while giving you access to hundreds of brands in an instant. All you have to do is add to cart, and hit checkout.



